New brand design

Virtual City Systems unveils new brand design and website

Berlin, September 14, 2020

  • New logo, new notation, and fresh colors as the core of the new brand strategy
  • “digital views. real perspectives.” becomes the new claim
  • Modern color scheme is also reflected in the new product icons of all products

With our new website we present ourselves in a completely fresh brand design. For this purpose, the logo, the new notation, the color scheme, and the visual language were completely renewed and modernized.
The aim of the fundamentally revised brand strategy is to demonstrate our company’s continuing, conscious focus on future-oriented topics such as Digital Twin, Smart City, and Urban Simulation with a modern appearance.

The brand’s fresh color scheme is new, with shades of green referring to its origins and the previous logo. In addition, however, the brand presents itself in a much more complex and multi-faceted way and shows the variety of individually possible applications of 3D geodata. The coordinated product icons illustrate the modular use and interaction of our product line, which ranges from software to hosting and simulation solutions.

“We have worked hard in recent years to be at the forefront of developing advanced methods and technologies for the future use of digital cities. We are proud to show our customers and partners that this is reflected in the new brand of our company. The relaunch of our brand is a very important signal and milestone for us as a team and in our public image”.

Lutz Ross, Managing Director
Virtual City Systems

The relaunch of the brand and website will take place at the same time as our year’s digital user conference on September 14 and 15, 2020, where our customers and partners will be informed first-hand about new developments in the company.
Enjoy exploring our new website